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Halo 3 is coming out in September and fan speculation and anticipation is running rampant.  Trailers are being released slowly.  Content as to what the single and multi-player aspects will be like are few and far between.  The game is definitely coming, but information about it isn’t.  What has been released so far is tantalizingly sparse leaving more speculation, but little or no ground for good ideas as to what exactly is coming.

Enter a great little article about the build up, the lack of information, and easily the best way to market something that doesn’t need to be hyped up to sell well.

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