I’m proud to say that I’ve actually done this with some success. If you take Mentos and drop a few tabs into a 2-liter bottle of Diet Coke, you get some explosive results.
How does a corporation handle the sudden, free publicity brought on by the grassroots movement to do insanely cool things with soda and mints? Have a contest, of course!
Mentos and YouTube have partnered up, it seems (I can’t tell if the Coca-Cola company is involved, but you’d think they’d have to be, right?). You can submit videos at the link above and see others on YouTube.
What a great way to take advantage of a meme. It’s not like the videos were going to stop and now folks have yet another reason to make them. It’ll be exciting to see what creativity brings us here.