Steven Soderbergh, director of Ocean’s Eleven and Traffic, will be releasing a new film entitled Bubble on January 27. There’s a twist, though.

You’ll be able to buy the movie on DVD and see it on cable TV the same day it arrives in theatres. Read more about why at Wired news.

Brilliant idea and his point that simultaneous release is already here is dead on. I wonder if Seth Godin has heard about this yet.