I’m proud to say that I’ve actually done this with some success.  If you take Mentos and drop a few tabs into a 2-liter bottle of Diet Coke, you get some explosive results.

How does a corporation handle the sudden, free publicity brought on by the grassroots movement to do insanely cool things with soda and mints?  Have a contest, of course!

Mentos and YouTube have partnered up, it seems (I can’t tell if the Coca-Cola company is involved, but you’d think they’d have to be, right?).  You can submit videos at the link above and see others on YouTube.

What a great way to take advantage of a meme.  It’s not like the videos were going to stop and now folks have yet another reason to make them.  It’ll be exciting to see what creativity brings us here.